MTV World Creative Studio

In response to the brief, Pentagram crafted a series of logos that pay homage to MTV's rich history of groundbreaking audiovisual content. 

The logomarks take the form of concise waveform representations, which come to life through animation, expansion, and equalization, synchronizing with the rhythm of music. These waveforms, presented in a clean and minimalist black-and-white palette, serve as a canvas that allows the brand's creative work to shine prominently.

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The logos’ movement represents the ever-changing sounds and beats, whilst their monochromatic colour palette allows them to work alongside photography. This simplicity is practical in application and descriptive in nature.

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CREDITS:
VP Creative: Sean Saylor – Creative Director: Maxi Borrego – Operations & Production Director: Josefina Marfil – Creatives: Carlos Mendez / Nacho Varone

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Production Companies: Pentagram