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MTV EMA 2016

Watch it naked. Watch it live. Every year the audience consumes content on more and more platforms. And when it comes to Award shows, everybody is watching them in their own way. Alone, with friends, lying on the sofa or even on the toilette.


In 2016, we introduced a dynamic and modular message as to how the audience can enjoy this year’s MTV EMA: Watch it as you like. Watch it live. The “watch the EMA’s as you like” concept allowed us to tie all the different platforms into one global campaign idea, while still highlighting the linear show as the heart of the EMA universe.

VP Creative: 
Sean Saylor – Creative Director: Maxi Borrego – Operations & Production Director: Josefina Marfil – Design Lead: Nacho Varone – Art Director / Design: Fede Maksimiuk

Production Companies: 3 Round Burst – Smallz + Raskind

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