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The Gin Factory

Sony Music asked MoreySmith to transform its underground recording studios in Clerkenwell, known as the Gin Factory and they involved THEM in developing signage and wayfinding for it.

The four-storey space is now being used by Sony’s emerging talent and has been fitted with ten industry-leading recording studios to provide the best audio functionality and recording setups for the next generation of artists.

We came with a unique lettering work for it's reception neon as well as a new typeface for the wayfinding throughout the space, like floorplans, rooms and studio door names.

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