Beldent Music Random Fest

Every brands has their own music festival today or is partner of it, but they all look the same, nothing new. back in 2012 we were trying to find something unique, only a festival by Beldent would have. We wanted to bring an action only exists in digital to listen music, the RANDOM mode.

​

The Beldent Music Random Fest, allowed people to move around a big venue, from one stage to the other with a central lighthouse turning on the colour of each of the 4 stages to indicate the next artist. Totally random, bringing digital to physical.